Kickboxing Fitness Studio – Phoenix, AZ
KBX•PHX is a kickboxing studio that offers Taekwondo-style fitness classes, taught by globally-ranked Black Belt Instructors.
Allison was one of KBX’s graphic designers. She also participated in event planning and managed mindset-specific content for the gym’s member app.
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The KBX•PHX brand is all about making kickboxing fitness classes fun and accessible to all, while inspiring each member to find joy in exercise.
Brand Guide, Style Expansion, and Community Outreach
October is National Domestic Violence Awareness Month, so KBX•PHX teamed up with the annual city-wide campaign, Paint Phoenix Purple, to bring the community together in solidarity and purposeful action.
KBX•PHX hosted a free Self-Defense and Empowerment Workshop, discussing realistic self-defense techniques, setting boundaries, and everyday safety tips. Raffles with items from local companies directly benefited the Sojourner Center, a longstanding support system for families and pets recovering from domestic violence.
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RESULTS: $1,000+ donated to the Sojourner Center, organic PR for the studio from local news channels, and eight new signed members to KBX•PHX.
