Designer

Meet the

ALLISON, PROFESSIONALLY:
10+ years experience in graphic design and marketing, with specialized knowledge in print production and event consultation. Has a sharp eye for small details and a principled commitment to a job well done. 

In short: Cares a lot.

ALLISON, PERSONALLY: 
Proud foodie, lifelong music enthusiast, and excellent travel buddy. Happily married. Guardian to one perfect black cat.

scroll for the mission statement

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Illuminating the path to success, together.

When you own a business, there are so many important decisions to be made that at times it’s easy to feel overwhelmed, perhaps even a bit lost in the dark. In the moments when the darkness threatens to capture you, something as simple as a single flame in the distance can get you where you need to go. One guiding light can change everything – instilling hope, a reminder of your own resilience, and an invitation to embrace the moment with creativity and trust. 

I am your guiding light. I will walk the path with you and help you make the most informed, empowered, and effective decisions for your branding and marketing. Together we will illuminate the path to your unique success – one guiding light at a time.

Client Reviews

“Having Allison’s creative eye with our graphics has helped tremendously with the business’ brand presence. We are thankful to have worked with her on many projects. She’s created a new logo with a branding color scheme and a stunning holiday card for us. Intuitive, master of color, and understanding of the idiosyncrasies of business marketing – Allison is someone you want to have as a part of your circle in business and in life!”

L A U R E N G O N Z A L E S
+ Modern Poke Owner

“Allison plays a key role on our team and I am both proud and honored to have her aboard. She has been critical in the design and copy aspect of our website as well as our advertising campaigns. She combines her talent for design with the importance of coherency across all aspects of the business including website design, advertising, and branding. Allison understands Why we do what we do and Who we are as a brand and this is reflected in all the design and copy work she creates. I love giving her a challenge with loose guidelines so she can forget the ‘box’ and get creative.”

S C O T T M I L L E R
+ Sedona Tours & Rentals Founder

Build Your Brand, Cultivate a Community

VISION, VOICE, and CONNECTION

These are the three foundational components to building a brand that has a community to support it. A vision, a voice, and a reason to come together. Branding without community involvement makes for a product without a buyer. Products and organizations without an authentic voice are overlooked and forgotten. Events without thoughtful branding can result in deflated gatherings where the intention or cause gets lost in the shuffle. Combining all three components creates memorable experiences that foster genuine, sustainable relationships between the organization, the consumer, and community.

Additionally, this triad model organically creates opportunities to collaborate and support other businesses, strengthening our communities tenfold.

  • Logo / Brand Guide / Extended Branding / Presentations / Proposals / Brochures / Social Media Graphics / Flyers / Stationery / Signage / Advertisements / Invitations / Greeting Cards / MailChimp Campaigns / Large Vinyl Installations

  • eBooks / Newsletters / Mission Statements / Content Creation

    Whether it’s editing existing text or starting from scratch, I will make sure your content is in line with your branding and company mission.

  • Complete Site Design through Squarespace, Wix, or Weebly

    Package Options available for those that require graphic design elements, professional stock photos, and/or specialized copywriting

    Already have a web developer on your team?

    I also offer my design services for Page Mockups (Landing Pages, Special Events, etc.)

  • Event Theme / Event Branding and Message / Vendor Management / Entertainment / Decor / Marketing / Fundraising / Custom Giveaways / Trade Show Displays / Day-of Coordination / Feedback Surveys / Post-Event Analysis

Have a project in mind? Let’s connect.

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allison@guidinglightdesign.com
C: (480) 849-6979

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Currently based in Phoenix, Arizona USA
Local and Remote Projects Welcome